Twitter Lists – What Are They?

Thanks for this question asked by Ben, calling from Scottsdale, Arizona. He called in and asked the following question:

“If you would would you please do a demo on Twitter list for whatever reason. I can’t seem to get my head around them. I mean. I know that they’re a list of tweets, but Beyond that I really don’t know what to make of them. So yeah, that would be great if you could do that. Thank you so much. Have a blessed day stay warm. “

You can call in and give your feedback/ask questions as well. Just dial


I hope that this episode Ben, as well as the additional information below helps you better understand twitter lists.


In late 2009, the “Twitter Lists” feature was added.


The right Twitter list can help you find, monitor and interact with the right people easily. 


How to create a list on Twitter for iOS:


1. From the Me tab, tap the gear icon 

2. Select View lists.

3. Tap the plus iconto create a new list.

4. Select a name for your list, and a short description of the list. The default setting for your list is public (anyone can subscribe to the list). To make the list only accessible to you, slide the switch next to Private to on.

5. Tap Save.


How To create a list via the web:

1. Click on your profile icon to show the drop down menu.

2. Click on Lists.

3. Click Create new list.

4. Select a name for your list, and a short description of the list. Then select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list).

5. Click Save list.


Here are some  benefits of twitter lists for your business-


1. Monitor Competitors:

Keep your competitors’ Twitter accounts in one handy list so you can easily monitor their tweets. It’s an excellent way to see how they interact on Twitter: scope out their activities, view their updates, check out their offers and stay on top of their news.

Use these insights to improve your own Twitter strategy. See what works for them and adapt it for your business. It will also give you a competitive advantage, as you’re always a step ahead of their game. This is an instance where you want to make your Twitter list private. That way, your competitors won’t know you’re monitoring them.


2. Connect With Industry Leaders:

Keep track of the leaders in your industry by putting them into one powerful list. Use this list to manage and improve your relationship with these leaders. When you follow their tweets, you can engage with them consistently. Retweet their content, mention them and when they ask a question, be the first to respond. Creating a list of industry leaders also adds value to your account. Creating a list with all of the top influencers makes you a valuable resource. Share your list with your followers and recommend they subscribe.


3. Stay on Top of Trends

To keep up with the latest news and trends on Twitter without getting distracted by irrelevant tweets, create a list. Add the top websites and users who constantly share breaking news in your industry to one news-oriented Twitter list. Also, find out-of-the-box sources and up-and-coming news sites to make your list unique. This is an effective way to unclutter your Twitter feed, while also increasing your profile’s status as an industry leader.


4.  Engage With Employees

An employee list is a great tool for helping your employees get to know each other better. It’s a great way to integrate new employees into your current team, because they can easily find and connect with others in your company through the list. The type of list also works as an internal tool to see what your employees are up to and retweet their content (when relevant) to your audience. Plus, if you want to encourage your business connections to follow your employees also, include the list link in your Twitter bio.


5. Create Lists for Events:

If you’re planning an event, create a Twitter list of speakers and attendees. This is a great addition to event marketing. And it helps everyone connect with each other prior to the event.

Additionally, those who can’t attend will be able to develop relationships with attendees, as well as follow the activity from the event in real time.


6. Maintain Customer Relationships:

Social media has improved customer service immensely. If people can’t reach someone for service, they go right to the company’s social media links. Nurture your relationships with your most active social customers by adding them to a list.

Whenever customers mention you, simply add them to your Twitter list. That way, you can follow their tweets and interact with them regularly by retweeting, responding and asking how they are doing.

Also, reach out directly to these loyal customers to share promotions they may have missed.


7. Follow Bloggers and Media

These days, the Internet has greatly expanded information sources over the traditional publications of the past, so create a list that encompasses everyone who writes about your industry. This includes influential and up-and-coming bloggers, journalists and reporters. Use Twitter as a platform to build relationships with media people. This could lead to direct opportunities to pitch to them. After you reach a certain comfort level, they may even come directly to you.


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