Michael explains a domain name this way:
It’s a simple to remember word or phrase that takes people to your website.
Couldn’t have said it better myself… This special episode of [The DM Show](#)() was recorded to give you some info about choosing a great domain name for your business.
Of course, if you want to have a website, you must have a domain name to get there. When choosing a domain name for your business or online project, you should choose carefully. Here are a few things to avoid when choosing a domain:
These days, we all are in a much better position when it comes to choice of domain name. We used to only have .com, .net, and a few other options to pick from; which meant that you could quickly discover that your desired .com site wasn’t available to register. Wait until you hear why this happens sometimes
But now, you can often times find that a portion of your business name can be after the period, like https://tresamor.boutique is awesome for the Tres Amor Boutique personal care business.
You can incorporate the industry that you are in like
definitely indicates that this company is in the business of training blind people, or
indicates a site related to daily updates about the world of Apple.
The point is, to quote Michael again:
Be creative with your domain name and branding.